This blog will cover:

• Current video marketing statistics
• What you need to understand about video marketing before you get started
• A basic list of equipment to get you started
• Our top tips for creating professional videos

Let’s explore in-house video marketing. Why you don’t need to be a producer, recruit a media company or spend thousands of dollars on equipment to put together high-quality and engaging videos. Here’s some stats that demonstrate exactly why your business needs to pursue video marketing:

• Social videos generate 1.200% more shares than any text or image content combined
• Viewers retain 95% of messages from videos, versus 10% of messages in text form
• By 2022, online videos will make up more than 82% of all consumer Internet traffic, which is 15X higher than it was in 2017

With figures like those, you’d be crazy not to give filming a shot! Stats source: Bright Relations

Videos will give your brand a more human element. They facilitate better two-way communication between yourself and your audience, allowing you to develop a stronger relationship with them.

Here at ServiceScaler, we produce all of our videos internally- and we’ve come a long way since we started. Originally, we’d film our videos in our office board room, because we thought having a sleek clean background would look professional. But recently, we’ve shifted to filming right in the middle of the office! This way, you can see people working at their desks in the background, giving our videos a more authentic vibe. It’s like saying, “Hey! Welcome to our office. This is who we are and this is where we work.” It gives our audience insight into who we are and how we operate. Let’s take a look at some before and afters!

Makes a pretty significant difference, huh?

Before you delve into creating your own videos, these are the key things we think you should understand:

1. Where is your audience?

At ServiceScaler, we work exclusively with legal professionals, so we tend to get the highest engagement on LinkedIn. But if you’re a lawyer, marketing to a different sort of audience, you may find your audience is more active on Facebook, Instagram or any other social platform. Understanding this information is key to making a video successful (or even going viral) on its given platform.

2. Branding is everything

Keep your videos simple and consistent. Like we previously mentioned, our videos go on LinkedIn, and we know that on this platform, the bottom inch of the video is cut off by the play bar. This is why our logo always goes in the top left-hand corner. Similarly, our audience tends to stick around until the end of our videos, because they wait for our signature beep at the end with bloopers – it’s consistent and a bit of fun!

3. Make sure every video has a clear purpose

People love to hear stories, but if you spend too much time rambling and repeating yourself people will switch off. Keep it clear and concise, and if you happen to forget something, then that’s okay, you can add it into the comments later to get the conversation moving.

4. Be approachable and authentic

With the camera and lights on you, you may feel pressure to be loud and overly enthusiastic, or perhaps things will go the other way and you will be shy. But authenticity is key. If you want people to trust you, you have to demonstrate your passion for the message your selling being by confident, but not ‘salesy.’

So now we understand the key concepts of video marketing, what equipment will you need to get started? People don’t expect blockbuster level productions from in-house marketing videos. Almost every vlogger will tell you that they started with just a camera; and have incrementally accrued more equipment.

Here is some basic equipment that we recommend will be useful for getting started:

• A high-quality camera will be your best investment
• An easy-to-use handy microphone that will capture high-quality audio
• Studio lights to ensure you have bright, white and consistent lighting
• An adjustable tripod so that you can keep your camera stable

Note: This is general advice. What type of equipment you need depends on what sort of content you are looking to produce. For example, simple pieces to the camera will have different needs to tutorials, whiteboard sessions, podcasts etc.

To wrap things up, these are our quick tips to make your videos successful:

• Add background music! Low volume beats will keep viewers engaged
• If closed-captions aren’t autogenerated on the platform you’re using, add an SRT file so that viewers can watch without the sound on. Not only does this keep your video inclusive, but it also means that people can watch while in the office
• Design a high-quality thumbnail. Websites such as Canva have hundreds of templates that you can use for free
• Upload your videos with the text file into the backend of your website, so that the page gets indexed by Google and your videos will come up in the SERP (Search Engine Results Page)
• To add some extra pizzaz to your videos, look into outsourcing an intro from a developer! A trick is to crop the intro and you can use it again for the outro

So, there are all of our best tips! Remember that people buy from people, not from businesses, so making sure that any videos you produce are authentic to you and your business is the best way to stand out.

enquiries@servicescaler.com | (02) 9146 6339 | www.servicescaler.com

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